Miu Miu

Established in 1993 by the legendary designer Miuccia Prada. The brand’s unique name was taken directly from Miuccia’s family childhood nickname.The It operates as a fully independent, avant-garde sister brand under the Prada Group. While Prada embodies understated, conceptual intellectual luxury, Miu Miu was created to unleash a more whimsical, provocative, and carefree fashion spirit.